A factory that looks as solid online as it is in real life.

What they said

It started with one sentence on a call. Everything below traces back to it.

What I heard

In the first call I listen for the problem under the request. 3 notes came out of it, and they became the brief.

The plan

Before any pixels, a sketch everyone could point at and argue with. Cheap to change, and it keeps the client's words in the room.

+------------------------------------+
|  mahaam        home  work  contact |
|  ====================  +--------+  |
|  built for heat        |  img   |  |
|  [ get in touch ]      +--------+  |
|  +----+ +----+ +----+ +----+       |
+------------------------------------+

The decisions

1. 01Products listed by use, with specs one click away.From “They want specs, not marketing.”
2. 02Real photos of the factory instead of stock images.From “We look small online.”
3. 03A plain headline that says what they make.From “People don't get what we do.”

mahaam-refractories

1. Said
2. Heard
3. Sketch
4. Design
5. Shipped

What changed

• Specs reachable in two clicks.
• A site that feels like the factory.
• Clear products for engineers.

mahaam-refractoriesLive soon

1. Said
2. Heard
3. Sketch
4. Design
5. Shipped