A lottery on the blockchain should feel like fun, not a gamble.

What they said

It started with one sentence on a call. Everything below traces back to it.

What I heard

In the first call I listen for the problem under the request. 3 notes came out of it, and they became the brief.

The plan

Before any pixels, a sketch everyone could point at and argue with. Cheap to change, and it keeps the client's words in the room.

+------------------------------------+
|  apollox  home staking ido [create]|
|  FIND and enjoy        *   (  @  ) |
|  LOTTERIES with           (  @  )  |
|  OUR PLATFORM         o            |
|  [ find lotteries -> ]             |
+------------------------------------+

The decisions

1. 01A painted, story-like hero, so it feels like a game and not a trading screen.From “It has to feel like play.”
2. 02A headline that says exactly what you do here: find and enjoy lotteries.From “Crypto lotteries look shady.”
3. 03One clear button that takes you straight to the open draws.From “People need to find a draw fast.”

apollo-x

1. Said
2. Heard
3. Sketch
4. Design
5. Shipped

What changed

• A crypto product that feels friendly.
• The way in is one button away.
• Lotteries and NFTs in one place.

apollo-xLiveView the design

1. Said
2. Heard
3. Sketch
4. Design
5. Shipped